Dexter ties up with a major ice cream brand to market test their products pre-release

Dexter's tie-up with a major Ice-cream brand

A national ice cream brand has entrusted Dexter with the task of market testing all their products before they are launched, to get consumer feedback on the product and the packaging. This exercise involves blind product tests conducted without the consumers being aware of the brand and getting unbiased feedback to make sure that the launched products are a success.

 This will involve testing 3 to 5 flavors every month on an ongoing basis, and will give inputs to the client to consistently come up with product innovations and variants as per the taste of the consumer.

 So now if you happen to drop by at Dexter House and see a crowd of unknown people waiting, you know they are here for their share of the ice cream scoops!